Reed Smith, a global law firm with deep roots in financial regulation, saw an opportunity to lead in a volatile moment for the digital asset space. With the sentencing of FTX founder Sam Bankman-Fried dominating headlines, the firm launched Reed Smith On Chain — a thought leadership initiative designed to guide institutions, investors, and innovators through crypto’s evolving legal landscape.
The firm needed to:
Eden crafted a proactive, real-time media strategy designed to embed Reed Smith's voice across every major moment of the FTX legal saga — and beyond. We focused on:
1. Rapid Response Newsroom
Positioned Reed Smith attorneys as expert commentators during key milestones — sentencing hearings, DOJ motions, and regulatory crackdowns — offering timely analysis to tier-one reporters.
2. Strategic Storytelling
We worked with reporters at Bloomberg, CNBC, CoinDesk, and the Washington Post to translate legal nuance into public understanding, positioning the firm as the sober voice in a highly polarized industry.
3. Always-On Distribution
Our team monitored crypto, legal, and financial news cycles to ensure Reed Smith On Chain’s insights landed in high-traffic stories and were widely shared across social media.
Media Reach & Visibility
Social Engagement
Market Perception
Reed Smith On Chain transformed a legacy law firm into a modern authority on digital asset regulation — all in the middle of crypto’s most chaotic courtroom drama. Eden’s agile media strategy didn’t just earn headlines — it earned trust, opened doors, and helped Reed Smith claim a front-row seat in crypto’s next chapter.
This case proves how expert-led storytelling and smart timing can elevate even the most traditional institutions in disruptive markets.
